food storytelling

Stories of food, people, and places.

Training

Courses on storytelling about food and place.

Format

Originals about food and the people who make it.

How audiences experience food stories.

Research

Case Study: Bolognese

A project blending documentary and social media.

A plate of tagliatelle al ragù by Alessandra Spisni.A plate of tagliatelle al ragù by Alessandra Spisni.
Views in 8 weeks

4.000.000+

76,000+

3,250+

Cross-platform interations
Comments on cultural identity

Publications

Audience Interpretation of Digital Food Storytelling

→ Read

The E-Bike Road to Parmigiano Reggiano

Appetito Magazine, 2026.

Pini & Heinonen, Journal of Gastronomy and Tourism, 2026. Open access.

→ Read

About

Food Storytelling was founded by Ruggero Pini.
He works across storytelling, training and research.
He lives in the Apennines near Bologna.

Ultimi Racconti

Dai borghi alle città, là dove il cibo diventa tradizione e incontro.

Da Instagram

What’s cooking?

New stories in the making — open to evolution, collaboration, and new formats.

AI-generated illustration of a vibrant Chinese street food market, symbolizing cross-cultural culinaAI-generated illustration of a vibrant Chinese street food market, symbolizing cross-cultural culina

Services

Storytelling
Ruggero Pini filming master pasta maker Alessandra Spisni
Ruggero Pini filming master pasta maker Alessandra Spisni
Ruggero Pini leading a strategy workshop with participants.
Ruggero Pini leading a strategy workshop with participants.
Ruggero Pini guiding a food experience, connecting people through local flavors.
Ruggero Pini guiding a food experience, connecting people through local flavors.

Video · Photo · Writing · Design

Strategy

Branding · Marketing · Growth

Experiences

Workshops · Tours · Events

Services

Content & Storytelling

Video · Photography · Copywriting

Strategy & Consulting

Branding · Digital Strategy · Positioning

Experiences & Workshops

Tours · Coaching · Events

Case Study: Bolognese

A storytelling project blending documentary film and social media.

organic views in just 8 weeks

4.000.000+

76,000+

3,250+

interactions across platforms
comments on cultural identity

info@foodstorytelling.net