The Journey of a Food Storyteller

Hi, I’m Ruggero—not a chef, but a storyteller with flour on my hands and a deep love for food.

For over a decade, I’ve navigated the world of media production, creative strategy, and digital communications, crafting video projects for companies like EY, Ferrero, PepsiCo, and Roche. Somewhere along the way, I generated over 110 million organic views as Head of Social Media for TV Chef Alessandra Spisni and adapted award-winning documentaries for new audiences.

The journey has taken me from the vibrant streets of Shanghai to the culinary heart of Bologna. Stories I’ve shaped have found their way to platforms like Rolling Stone, WIRED, and Redbull.com. Projects with institutions like UNESCO, Smak Museum, and Galleria Continua allowed me to explore the intersections of travel, art, and culture.

As a certified expert in Emilia-Romagna’s food and wine excellence, I blend tradition with innovation to craft narratives that connect gastronomy, culture, and craftsmanship. My mission is to celebrate food as a way to explore the stories that connect us across cultures.

Because in the end, a good story—like a good ragù—takes time, care, and a little bit of wine.

Bolognese: A Documentary Project

Discover the art of handmade tagliatelle and the authentic ragù.

Services

Creative Consulting

Tailored guidance to refine your brand story, define your voice, and create a cohesive identity that resonates with your audience.

Content Creation

Transforming your vision into stunning photos, videos, and content that captivate and engage your audience across platforms.

Digital Strategy

Smart, data-driven plans to boost your online presence, grow engagement, and connect with your audience through impactful digital campaigns.

Workshops

Interactive sessions to master storytelling, branding, and digital tools, empowering you to effectively share your unique story with the world.

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