Not a chef: a storyteller.
Hi, I’m Ruggero—not a chef, but a storyteller with flour on my hands and a deep love for food.
For over a decade, I’ve navigated the world of media production, creative strategy, and digital communications, crafting video projects for companies like EY, Ferrero, PepsiCo, and Roche.
Somewhere along the way, I generated over 110 million organic views as Head of Social Media for TV Chef Alessandra Spisni and adapted award-winning documentaries for new audiences.
Stories I’ve shaped have found their way to platforms like Rolling Stone, WIRED, and Redbull.com.
Projects with institutions like UNESCO, Smak Museum, and Galleria Continua allowed me to explore the intersections of travel, art, and culture.
As a certified expert in Emilia-Romagna’s food and wine excellence, I blend tradition with innovation to craft narratives that connect gastronomy, culture, and craftsmanship.
Because in the end, a good story—like a good ragù—takes time, care, and a little bit of wine.
Services
Creative Consulting
Strategic storytelling to shape brand identity, clarify voice, and build meaningful connections.
Content Creation
Transforming ideas into impactful photos, videos, and content that engage across platforms.
Digital Strategy
Smart digital plans to grow engagement, strengthen presence, and reach the right audience.
Workshops
Workshops that combine storytelling, branding, and digital skills to bring powerful stories to life.
